There are two crucial ingredients to any landlord's success story. The first, of course, is a savvy aptitude for choosing the best investments. The second, however, may surprise you: knowledge of property marketing.
Good marketing strategies are often the thing that separates average investors from successful ones. Read on for four top tips on creatively marketing your property in New Brunswick, NJ.
1. List Your Property At Nearby Colleges and Universities
Universities and colleges will help you connect large populations of students and professors.
These people often move around frequently and will often seek rentals. So, it's a great place to begin your real estate marketing. Speak to these universities and ask about adding your rental vacancies to physical or online bulletin boards.
You could also offer a discount or a bonus to anyone who refers a tenant. It's a low-cost marketing method that will help bring a plentiful supply of potential tenants.
2. Publish a Virtual House Tour
When listing your property online, you must add better information than other rentals. It will help you stand out and secure more property viewings. One highly effective method is the virtual tour.
That is a convenient option for potential tenants who may be too far away to view the property in person. It's also great for those who want to get more information on a property before arranging a formal viewing.
You can use 360 technology or a video tour to create these virtual layouts. Spend time highlighting the property's unique features and give a feel for the size of each room.
3. Focus on the Local Neighborhood
People don't just choose a property because it is spacious or has some valuable features.
That is part of their choice, but another factor is location. If you can offer an exciting neighborhood matching a tenant's lifestyle, you'll more likely secure a tenant quickly.
So, make the neighborhood part of your marketing strategy.
Discuss local attractions, transport links, and other amenities in your property listings. Ensure that the lifestyle matches your tenant's needs, so consider your target demographic when writing these listings.
4. Run a Social Media Campaign
A social media campaign is valuable for connecting with a broader group. Start by creating posts about your properties on places your tenant is likely to be, such as Instagram and Facebook.
Share photos and videos, plus some information about the neighborhood. Or you could run some real estate ads. If you can, get a previous tenant to provide a video testimonial.
Ask your followers to share the post with friends and offer referral incentives. Use hashtags in your post, too, to improve your reach.
Property Marketing to Fill Vacant Properties Fast
Minimizing your property's empty time is vital for your real estate profits. So, use these four property marketing tips to help you get noticed by your target tenant.
You could also get support from our real estate marketing experts at PMI Central New Jersey, who have plenty of experience finding tenants. Head here for more information about our marketing and property management services.
